10 Incredible Ways
To Make People Click
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1. Use psychological techniques when
designing your banner
ads. Asking people not to select the
link to your banner ad
may actually cause the exact opposite
response. You could
say for example, "Don't Click Here If
You Have All the
Money You Need."
2. Make your banner ad words as
attractive as
possible. Use words like ultimate,
powerful, sizzling,
hot, etc. Your words should relate and
highlight
your total offer.
3. Offer a discount offer on your
banner ad. People
are always looking for good deals. You
could offer
a percentage discount, dollar discount,
buy one get
one free discount, etc.
4. Include positive statements from
customers in your
banner ad. These statements are
evidence that your offer is
legitimate and worth finding more
about. Make sure the
statement from your customer is
sufficient to give people a
good understanding of what you are
offering.
5. Use a celebrity or well-known
individual on your banner
ad to stand for your product, Internet
site, or service.
People will select your banner because
the opinion of these
people carries more weight than
yours.
6. Include a powerful promise on your
banner ad. You could
add the promise as a heading for your
ad. The promise could
offer to give the customer two or three
times as much as
they paid for the product if they are
not satisfied.
7. Be explicit when you instruct people
to select your
banner ad. Those people that are just
learning how to use
the Internet may not be familiar with
how you select a
banner ad. All you need to do is
include the phrase "click
here" on your ad to enhance the number
of click throughs
your receive.
8. You could market your product on a
trial basis. This
will translate to people that they will
not lose anything
if they click on your banner ad and
sample your product or
service.
9. Explain to people the main advantage
of your product,
Internet site or service on your banner
ad. Your advantage
might be weight loss, more energy,
dollar savings, earn
more money, etc.
10. You could advertise a free offer on
your banner
ad. People love free stuff. The freebie
should relate
to your target audience. If the freebie
is attractive
to them they will click.
The author, Scott Geld is the Marketing V.P. for
Marketing Blaster.
Feel free to email him with any questions or
comments about this article at
here
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